Tag Archives: marketing

The Business of Governing


The common statement “the business of governing” is detrimental, as the focus should be upon providing government with the best efficiencies private business experience, and expertise, has to offer.

The statement should read “business within government”, providing a completely different mindset.

This involves implementing within government the best efficiencies of business by identifying process improvements, removing duplication of effort, improving inter-departmental coordination, reviewing and assessing key personnel (always with the goal of ‘best fit’) with positions allocated by merit, and producing budget savings through operational efficiencies, all with a focus on customer (public) outcomes and improved service.

Quantifiable achievements would include;

  1. Designate and decide on all areas of Departmental and Ministerial responsibility so no-one can “pass the buck”.
  2. Allocate responsibilities and targets to ensure the desired and clearly stated outcomes are achieved within set time-frames.
  3. Ensure all cost savings achieved are ongoing, no one-off savings included in targets, by implementing guidelines, overseeing their implementation and educating management.
  4. Allocation of necessary resources (from those existing within government), setting applicable Key Performance Levels (KPL) and managing staff to complete set objectives and achieve all desired outcomes.
  5. All reports produced to be concise and written in plain English, with detailed analysis provided only when requested.
  6. The emphasis will be on outcomes, results, savings, improved service and efficiency not on unnecessary documentation, sub-committees or meetings.

This proposal would require minimal personnel for it would allocate additional resources from other Departments (not exceeding an agreed limit), and investigate and set goals, priorities and outcomes in simple terms.

Initial targets would be;

  1. Documented ongoing budgetary savings through reduced red tape via improved coordination, demarcation and processes.
  2. Improved accountability within government departments creating efficiencies and gains in timelines and processes.
  3. Improved ‘connection’ between wants and needs of the public and what government provides.
  4. Improved public service in all areas, with all agreed objectives (including time-frames) being met.
  5. Overall improved perception of government efficiency, thereby attracting a higher class of personnel and additional budget savings through their specialist knowledge and experience.
  6. Improved performance measurement and ongoing guidance to ensure operational efficiencies are maintained.

Is the above business-like approach really outside the capabilities of our elected officials? When every vote counts, decisions can be compromised.

This is an unfortunate fact since Democracy (or what we now know as Democracy) began.

It would therefore be prudent to appoint a successful business person to head such a Department with powers level with that of a Minister, to ensure success.

The saving of hundreds of thousands of dollars would result, if expedited correctly, an amount equal to hundreds of people not having to pay tax for a year. As the appointee would be on a contract they would have no fear of losing votes, leading to decisive and correct decisions being made.

Surely a winner for everyone, especially as the above savings figure is extremely conservative. In fact, savings of millions of dollars would be the set target, anything less being regarded as a failure, over the term of implementation (years).

But would politicians have the courage to give someone the power and authority to achieve this? Unfortunately I fear not, for once again they would wonder if introducing such a system might anger some minority groups and lose them votes. Or potentially cause disgruntled public servants to voice discontent. The right person for this role would take note of any such discontent and target them for removal.

Change is far easier to implement when you have new employees, who are unaware of ‘old’ procedures and are more willing to accept new ways of thinking.

The Decaying Morality of Big Business in Australia


Once upon a time…yes I am using a fairytale opening, because big business and morals in this country has now become a fairytale concept.

With the Royal Commission into Banks, who would be naive enough to think that all the other big publicly listed businesses actually do the right thing?

Why would they?

Their advertising says that you, the customer, are the most important thing to them when in fact it is hitting targets to gain bonuses. They couldn’t care less how they achieve their bonuses just as long as they receive them.

When was the last time you heard of a major Australian public company contributing to a crowdfunding campaign for someone in desperate need? I cannot remember one.

Small businesses have, however, and enjoy a far better image as a result.

The four major banks should have an ‘Humanitarian Budget’ which is allocated to the worthiest causes as judged by senior, or even middle management (remember them?). They can, and should, by any moral or ethical argument put some of the Billions of dollars in profit they make each year towards dozens, perhaps hundreds, of worthy causes. Their bottom line would barely be affected.

The one stupid, contrary argument (and unfortunately it is law) is that as publicly listed companies they must put shareholders interests first. In other words they must maximise shareholders’ dividend payments.

As mentioned they could easily give away $10M each and split it up into hundreds of worthy causes. However their shareholders would rightly ask “Hey, by law you have to put us first and by giving that money away I got $10 less in dividend income!”

With the law on their side unfortunately it is a circular argument, a Catch 22.

As long as that law remains as it stands, profits will always be put before helping people where public companies are concerned. Perhaps a ‘tweaking’ of the law is required?

Many large private companies (but still too few) are well known for their generosity. I argue it is because they decide what to spend their profits on, not a horde of needy shareholders.

At this stage I must put my own hand up, and reveal that I have owned shares and as a shareholder I lived for those dividends. Yes, I am two faced but at least I admit it and am ready to discuss badly needed change.

The big four banks might point to a number of charitable donations, but they seem to only contribute if they can place a huge logo on it, in order to achieve a return on investment for their marketing dollars. Yes, they call helping people in need “Marketing”.

Westpac used to have a lovely rescue helicopter flying around but only because it was saturated with their logo. Then they did some analysis and ROI (return on investment) calculations and ceased funding this rescue helicopter. Not because they couldn’t afford it, but because they need to put shareholders first followed closely by their bonuses (or is it the other way around?).

Putting bonuses ahead of helping people is disgusting and definitely unAustralian. Which is ironic because had they helped more families they would have received more favourable media coverage and may not be facing a damaging Royal Commission right now. It would definitely would change our perception of them.

But there is one final problem, and this is the biggest and by far the most difficult to understand. Almost everyone hates the big four banks, and will complain about them ad nauseum but they will not close their accounts and take their business elsewhere! The big four easily have 85% of the total market, so there is no incentive on them, at all, to change their ways. In fact it encourages them to behave badly because their customers do not leave them.

So, in the end, it is your own apathy and unwillingness to follow through on your complaints that makes them so comfortable. It also creates the perfect environment for corruption, because they know that no matter what they do their customers, by and large, will stay with them. So up go fees, down goes quality of service and contributing to the community.

Well done Australians, you reep what you sow.

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Who needs politicians??


People keep leaving Adelaide for better jobs in other States.

It’s been this way for decades yet no politician has taken it seriously. It’s all up to us to do it ourselves, and to volunteer to help people who need it.

The government does nothing but produce reports and spend our money like they’d won the lottery.

Without the people nothing would get done, and without the politicians MORE would get done!

A benevolent dictatorship looks better every day… 😁

Adelaide more expensive to live in than Melbourne!


Adelaide is now more expensive to live in than Melbourne?? Thank you politicians and greedy utility companies, way to go!! We are so over-taxed in SA it’s a disgrace.

Desalination plants that never get turned on, expensive non-functional hospitals, mounds of money spent on reviews that have gone nowhere…thanks Labor!!

Visit the printed story here.

Sales – The secret of a successful Lean Startup


The secret to a successful startup..? Sales. Without them no validation, no feedback, no customers, no business!

Follow the Lean Startup approach and do a controlled release of your product or service to some people (or businesses) you think would be interested.

By recording their feedback you will eliminate expensive future mistakes, discover that you were wrong and there is no market or receive a couple of orders which will allow you to beta test.

Another option is to contact one of the largest businesses you believe should be interested and offer to build your product/service especially for them. This gives you a real world test site, honest feedback (you can tell if they have been using it or not) and, if they stay with you until the product/service is finished, a testimonial and reference site for future prospects.

Much more efficient than spending a year building a business only to find there is no market for it!